Press release content from PR Newswire. The AP news staff was not involved in its creation. Tencent Music Entertainment Group Invests in Audio Entertainment Ecosystem to Drive Long-term Growth February 9, 2021 GMT SHENZHEN, China, Feb. 8, 2021 /PRNewswire/ -- Tencent Music Entertainment Group (“Tencent Music,” “TME,” or the “Company”) (NYSE: TME), the leading online music entertainment platform in China, has made significant progress in the long-form audio market in China. As part of a broader strategy to build synergies within its music entertainment ecosystem, long-form audio will continue to be a key focus of TME’s strategic growth plan. Long-form audio includes podcasts, audiobooks, Chinese comedy, audio drama, talk shows, among other types of audio programs. As a relatively new area with low market penetration, long-form audio has significant potential for growth in China.