By John McCarthy-13 January 2021 08:00am 8 trends media execs hope to ride in 2021 Bloomberg, Sky, Jungle Creations and more talk us through the media trends the industry should be focusing on in 2021. With the commencement of a new year, media predictions are stacking up. Differentiating this pile is the fact that, after a period of unprecedented change, the big thinkers have been unable to trot out the same old ideas. If 2020 was a year of challenges, 2021 offers many opportunities. The Drum has quizzed the best in the industry about the trends those in the media should be aware of. But which will win the day?