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Global Digital Out-of-Home Marketplace Launches in France

Leading global digital out-of-home marketplace VIOOH, has announced its expansion into the French market, partnering with JCDecaux France to enable its ....

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JCDecaux : launches its DOOH programmatic offering in France with VIOOH

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2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is connecting to the programmatic digital ecosystem.
JCDecaux is accelerating the digital transformation of outdoor advertising
JCDecaux operates over 33,000 digital screens in 52 countries, delivering real-time, contextualised, geolocated communication, with dynamic content, that provides a new creative canvas, for the benefit of cities, advertisers, their agencies, citizens, visitors and tourists. ....

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JCDecaux launches its DOOH programmatic offering in France with VIOOH

JCDecaux launches its DOOH programmatic offering in France with VIOOH
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The 8 trends media execs are hoping to ride in 2021

By John McCarthy-13 January 2021 08:00am
8 trends media execs hope to ride in 2021
Bloomberg, Sky, Jungle Creations and more talk us through the media trends the industry should be focusing on in 2021.
With the commencement of a new year, media predictions are stacking up. Differentiating this pile is the fact that, after a period of unprecedented change, the big thinkers have been unable to trot out the same old ideas.
If 2020 was a year of challenges, 2021 offers many opportunities. The Drum has quizzed the best in the industry about the trends those in the media should be aware of. But which will win the day? ....

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Digital advertising: which trends will dominate 2021? – Econsultancy

December 14th 2020
23:14
From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021.
After a turbulent year that saw almost all predictions for the advertising industry thrown out of the window during the earliest months of the pandemic, we’re turning our sights to 2021 and what lies ahead.
Despite initial setbacks in the first half of the year as the bottom fell out of advertising spend, digital advertising is making a steady comeback, with some channels – such as mobile advertising – remaining resilient, and others – like out of home – predicted to bounce back. Shifts in consumer behaviour due to the pandemic have likewise made for some interesting trends in terms of which types of advertising are achieving cut-through. ....

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