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The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. L-R: Phil Duffield, Julie Eddleman, Russell Loarridge Duffield to head up The Trade Desk in the UK Ad tech firm The Trade Desk has appointed Phil Duffield as Vice President of the UK. In this role, he will be responsible for leading The Trade Desk’s business and operations to help drive scale and growth within the...
December 14th 2020 23:14 From the increased prominence of digital and programmatic to an emphasis on advertising flexibility, resilience and agility, here are some themes that our experts believe will define advertising in 2021. After a turbulent year that saw almost all predictions for the advertising industry thrown out of the window during the earliest months of the pandemic, we’re turning our sights to 2021 and what lies ahead. Despite initial setbacks in the first half of the year as the bottom fell out of advertising spend, digital advertising is making a steady comeback, with some ...