Posted: Jul 05, 2021 7:50 PM ET | Last Updated: July 6 Anti-racism advocate Hadiya Roderique spoke out after a friend, who visited one of The Bay's department stores over the weekend, noted her face on counter-top sign seeking donations for the company's 'Charter for Change' initiative. (Submitted by Hadiya Roderique) The Hudson's Bay Company is apologizing after using a photo of a Black anti-racism advocate as one of the faces of a fundraising campaign for Indigenous, Black and people of colour without asking for her permission or that of the original photographer — also a person of colour. Hadiya Roderique, who works as an advocate on equity, diversity and inclusion, spoke out on Twitter after a friend visited one of The Bay's department stores over the weekend and noted her face on countertop sign seeking donations for the company's "Charter for Change" initiative.