The Cities of Berlin, London, New York and Paris Announce Competition to Drive Economic Recovery in the Cultural and Creative Sectors The Creative Cities Challenge calls on innovators to develop solutions to support the cultural and creative sectors recovery News provided by Share this article Share this article LONDON, June 1, 2021 /PRNewswire/ -- Today, the Global Innovation Collaborative (GIC) announced the launch of its Creative Cities Challenge to speed economic recovery in the cultural and creative sectors as a result of the COVID-19 pandemic. The GIC is a partnership between the Cities of Berlin, London, New York and Paris, along with Bloomberg Associates, Nitrous and Microsoft. The GIC is looking for long-term, sustainable and equitable solutions that will support these critical sectors rebound from the pandemic.