The Drum | Google To Disable Third Party Cookies For 1% Of I

After years of the can being kicked down the road, Google will disable third-party cookies for 1% of its users as part of a test next year. How are marketers preparing for the move?

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Adludio Paul Coggins , Lukasz Wlodarczyk , Oliver Whitten , Google , United Kingdom , Trade Desk , Privacy Sandbox , Protected Audiences , Third Party Cookies , Dtech , Ata Amp Privacy , Edia Planning And Buying ,