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With a focus on succeeding across three core pillars of digital marketing, these alternatives have been explored in the hopes of establishing the most stable, easy to input and reliable post-cookie solutions out there.
So far Google has declined to offer assurance that it won't penalise publishers who refuse to use its Sandbox advertising technology.
Alex Cone, product manager for the Google Privacy Sandbox, addressed the industry's burning questions during AdExchanger’s Programmatic IO.
Operator: Good morning, and welcome to Criteo's Second Quarter 2023 Earnings Call. All participants will be in listen-only mode. [Operator Instructions]. Please note this event is being recorded.
After years of the can being kicked down the road, Google will disable third-party cookies for 1% of its users as part of a test next year. How are marketers preparing for the move?