Fears Google could penalise publishers who refuse to join Sandbox
So far Google has declined to offer assurance that it won't penalise publishers who refuse to use its Sandbox advertising technology.
Source: pressgazette.co.uk
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Some publishers are starting to see revenue lift from alternative IDs
If you asked publishers last summer which alternative identifiers presented the most promise for replacing third-party cookies, most would have responded with…
Source: biztoc.com
How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
As the CRO of Salon.com, Justin Wohl is a self-proclaimed programmatic purist, meaning that when it comes to ad sales, the news publisher is almost entirely…
Source: biztoc.com
Sovrn Eliminates Take Rate with Bundled Offering
/PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators remain independent and thrive on the open web, today announced that all...
Source: prnewswire.com
Publishers and Buyers Want More Premium SSPs, Not More Demand
This culling is likely to continue as more ad tech players get squeezed ahead of cookie deprecation.
Source: adweek.com