CEO Comments on Fourth Quarter Results and Annual Results
“2020 was the most intensely active and reactive year in The North West Company’s history. We started with a great playbook and ended with completely different and unexpected outcomes, including the highest annual sales gains of any Canadian-based retailer.” Commented President & CEO Edward Kennedy. “The single constant was the adaptability of North West, or more accurately, the people of North West and the communities we are privileged to serve. Our associates handled big increases in sales volumes while dealing with new work protocols and constraints presented by COVID-19. These were challenging physical factors. Added was the stress of being front-line workers, with many living in high risk circumstances, and the Pandemic anxieties that affected us all. Under these circumstances we tried our best to financially recognize workloads and help each other stay positive, healthy and energized.