The Rock Wants to Pay for Your Guac (If You Buy His Tequila)

The Rock Wants to Pay for Your Guac
Mike Pomranz
© Provided by Food & Wine
To support restaurants and promote his Teremana tequila brand, Dwayne Johnson will Venmo back up to $1 million in guacamole purchases this May.
Conjuring up a world-class marketing campaign can take weeks of mental strain. Or, sometimes, two words rhyme. Proving the latter method can be just as good as the former is "Guac on The Rock"—a campaign that promotes Dwayne "The Rock" Johnson's new tequila, offers free guacamole to people across the country, and supports the struggling restaurant industry all with four simple words.
Launched last year, Teremana Tequila immediately made waves thanks to its celebrity founder The Rock (who may or may not have been inspired by the hundreds of millions George Clooney earned selling the same spirit). Now, with America inching its way out of the COVID-19 pandemic, Johnson and company came up with an idea to both move tequila and support struggling small businesses: In celebration of Cinco de Mayo and The Rock's birthday on May 2, from May 1 to May 5, Johnson says he will personally be covering the cost (from his own Venmo account!) of any order of guacamole (up to $10 per person) purchased alongside a Teremana Tequila cocktail.

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