The Vitamin Shoppe inks deal with CTRL as gaming goes mainstream The meal replacement startup that gained a cult following among gamers will now be featured in more than 750 stores. Meal replacement startup CTRL announced a nationwide retail deal with The Vitamin Shoppe, establishing a presence in over 750 stores. Born out of the gaming industry, CTRL will now be accessible to the mainstream market. Since launching in 2019, the company has found a loyal following. Now the company says it is now well positioned for sustained growth. “Now that we’re expanding into national retail, our loyal customers are excited to be along for the ride,” said Skyler Johnson, co-founder of CTRL.