43 Rich Eisen’s voice was laced with incredulity as he tried to process what was happening, and who could blame him? Sitting just to his right in the guest chair at Eisen’s television studio in Los Angeles was Marc Lore, a 5-foot-10(ish), 48-year-old Italian-American math whiz who was looking Eisen straight in the eye and telling him he wanted to race the great Jerry Rice in the 40-yard dash. “I told him, Marc, you want no piece of that man,” Eisen said. At the time, in 2020, Lore was the head of Walmart’s eCommerce operations and was returning for a second year at Eisen’s “Run Rich Run” event at the NFL Combine to raise money for St. Jude’s Children’s Hospital. After donating $100,000 to the cause and running a 5.37-second time in jeans and a blazer in 2019, Lore told Eisen he wanted to make the event bigger and better the second time around.