Time Matters: Companies Prioritizing Investments That Reduce Time-to-Value From Data Growth strategy, customer expectations and competitive pressures are key drivers of investments in real-time data technologies with 90% planning an increase in the near-term. Less than a third of businesses define real time as a second or less. Those who do are better positioned for data-driven decision making. Despite the increase in the understanding and application of real-time data over the past three years, challenges remain regarding readiness, culture and skills. The C-suite is ranked below other groups such as Finance, Sales and Marketing for being data-led. Independent research released today by