More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more The crippling effects of the pandemic on the airline industry are still being felt by top, globally ranked airlines now having to contend with losing over $35 billion in brand value, shows the latest annual report by Brand Finance, a brand valuation consultancy. The report, released this month and which looks at the marketing earning power of an airline brand’s reputation among other things, said Covid-19 has significantly impacted the world’s top 50 airline brands with total values declining by a third this year from $109 billion to $73 billion.