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Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report


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The crippling effects of the pandemic on the airline industry are still being felt by top, globally ranked airlines now having to contend with losing over $35 billion in brand value, shows the latest annual report by Brand Finance, a brand valuation consultancy.  
The report, released this month and which looks at the marketing earning power of an airline brand’s reputation among other things, said Covid-19 has significantly impacted the world’s top 50 airline brands with total values declining by a third this year from $109 billion to $73 billion.  ....

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REVEALED: The world's most valuable hotel brands – Travel Weekly


06 Jul
2021
As holidays are cancelled and people are instructed to work from home, the hospitality sector has reached an almost complete standstill both from tourism, as well as corporate travel.
As a result, the total value of the top 50 most valuable hotel brands has dropped 33 per cent to US$47.4 billion ($62.7 billion) in 2021, according to the Brand Finance
Hotels 50 2021 report.
“The hotels sector has completely ground to a halt over the previous year, the repercussions of which are demonstrated by the sharp brand value declines for almost all of the top 50 most valuable hotel brands,” said Savio D’Souza, valuation director at Brand Finance. ....

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