Told yours seeing that girl and I thought was going well and you know yeah could be the war on it's kind of gone a bit passé it's in as much as she she called it a day I'm sorry to hear that what happened well I mean ironically I think I've managed to find a bigger commitment phobe there myself I guess the tawdry reality is I need to go back on the dating scene probably not look my age as a couple on you you know your way around the stuff what's what's your regime I think I'm fairly gay is the book I put on a moisturizer with ask you in the morning and does it have to switch up or like the motion was on that you know what it is versus a regular apple neutral. Maybe it's coated in gold. Thank you you should talk to a dermatologist. I'm going to. Want to know about the giant when you know right now if you want to know about your case I talked. To control is the leading be here or. From the b.b.c. This is. The us. Here's the plan she delivers the baby and all through the marketing hype and crazy claims of the puti business definitively found out what we should all be slapping on all faces to stave off aging and maybe even roll back the clock What's a must it's a total waste of money or even harmful What's the full proof why it's better than your friends while seeing who 1st puts out the white coat to turn Putin into a pseudoscience that's ballooned into it quartering $130000000000.00 business equivalent to the g.d.p. Of. Well this is the 5th richest country in Africa. We spending a fortune in the plumbing to hope that some of the stuff. And for some of us back on the markets again I'm seeing is one luxury worth paying for. Getting a logical consultation call one of the most. Really glamorous and wisest women I know Julia Leslie Gibson Michael to finishing off a Ph d. For the Shakespeare Institute's Julie looking at the beauty industry of skin care what's what are your thoughts on a. Question That's especially unequivocal. Odd problem oh. Yes. In a nutshell what is it's total. Rubbish. What I. Mean the can do everything all you. Can you are going. Out to March referee who kills the tomatoes won't. Prevent the carriages out of the bucket. And this is being the regime which is made you so glamorous throughout your life to the point where which which don't try to on with if it's what you can. I've been there for you. I don't know if you'd said I don't. Know how we do I mean I saw you quite recently and if I can reveal your age 91 pretty Dambisa full I may say and I just don't want to pop your secret lives. Up and say editor of the marsh exploited sort of a change. Moshe. So it's down the Downs a bit of moisturiser and. Yet in 1000 the expertise of 10 lived in the telling evaluating your aging skin can sang that's when you can't we feminist. Make skin feel younger each day America. Really needs to up it's going with daily hydration parents. Detectable. Even. Under a miracle promising punishing by. A left. Of our own dermatological panel. I'm a consultant just I've been a consultant for 5 years I am on the executive committee of the British cosmetic Dema Taji group and I'm also an author all the book called The Skin Care Bible so when we talk about aging we talk about extremes occasioning and intrinsic aging so the extremes of aging factors the things that you can't control and about 80 percent of aging is thought to be due to extremes that fact so you talk about radiation and lifestyle measures and then the other 20 percent is your genetics so if your mom your grandma used Well chances are you're going to as well does it through the mother or father now parents generally speaking generally parts if you parents of age well yeah good so 80 percent. Of the genetics is going to basically in terms of the the things which affect us. Yeah diet that's right so the biggest thing really is ultraviolet radiation from the sun Uva and u.v.b. Are the biggest factors implicated in extrinsic aging so what we're talking about there is fine lines wrinkles pigmentation the skin then the other things make slightly less of a difference but they're equally as important so smoking alcohol intake sleep quality diet they all have a role to play and if you were a portion of what percent would go to the The Sun stuff the majority. Ok. To delve a little deeper on the ethnic front apparently black skin affords natural sun protection of around s.p.f. 13 for white skin it's a meager s.p.f. Of between one and for the end of the spectrum in gender news men age better than women thanks to the skin shaving not having dropped off in the burning question of isn't it good to let a bit of sunshine laden with vitamin d. Your skin Yeah but it depends what type of skin and where you live if you are in the middle of summer a particular kind of summer that we've had this year and it's very hot and you're very fast skin and you're probably going to burn very very quickly and the long term risks of repeated sunburn 5 almost sunburns before the age of 18 can double your lifetime risk of melanoma and that can kill you so it is a catch all balance the recognizing how long can you spend before your skin is going to rent or burning why is evolution Parker this up because you know we were designed as cave man when we're meant to be outside most of the time you would have thought the body you know since we weren't all homo erectus 2000000 years ago would have found a way to deal with the sun was interesting actually because I mean if you look at rates of melanoma skin cancer you don't see much merely a moral skin cancer in Africa or certain Asian countries where the skin is darker versus people so I'm sure migration has a part to play in all of this is well given evolution's tardiness to deal with the cosmetic effects of migration. Made products we must turn the mikes out so that 80 percent of aging lice and our hands with underlings guidance I've come armed with a sack full of products cleansers moisturizers serums acids rats annoyed. Peptides creams contenders all vying to make it into our what actually works regime. Kind of broadly though does products matter. That is going to be made out of the 1st $3.00 to $5.00 chemical names that you see on the back of the product and often for a cheap product and an expensive one the top $3.00 to $5.00 ingredients are going to be exactly the same same quality same strength yet same chemical compound when these companies make claims you know they've run tests and 70 percent of people notice a difference in it to logically test it doesn't mean much nicer Dems will be tested hypo allergenic natural organic they will actually relatively marketing terms that very much science or legality behind what these terms actually mean so it's that kind of battle you don't impress you into buying the products and century carry out the trials that they know are going to produce the results they want Well it's interesting because often the said trials involving a very small numbers of people so you know they're not going to be valid they're not going to be a good randomized controlled trial that has got some decent scientific evidence behind it you also do need to be quite skeptical of any trial that is run by the company that is producing the product because that is independent information that you're getting. It's almost as if anyone can carry out own half baked cosmetics trial it's as if you can say it wouldn't be surprising to some beauty products on. Maybe a bunch of builders before you know it's the easy mix concrete yard in Croydon South London trying to get some of the guys to lose the moisturizing bridge and it's a only to then run insists he spends his days driving a ton truck around building sites pumps out ready mix concrete. Around bicycling I. Don't sots very. Different conquer it. Spend also happens to be the most beautified builder in Britain when you get up in the morning TAFE have a little shall be chilling you have spray so creamy skin. Appearance is the 1st thing you see in a person so I think it's important how you carry yourself when you look at least no I mean small coin Franklin's office on home thank you very much but what would you think he smiles like that committed to make long. Richmond topples with a little of the natural stuff. That will go but there no money for broccoli or postcard no brusque or very hard. To move one must. Say what you like about Briggs it but it's the Rumanian among them who refuses to see any sovereign say metrosexuality. Makes the big claims about looking younger stopping the aging process and you know we thought you know maybe we could test some of this out with you guys yeah. Among them for that there is a live many products out there. Many haven't tried I mean are there any you haven't tried. I'm hoping you show me some are. You happy to wrote some beauty products for years and years if you can't go out to be long gone are you 2 year old boy going to control. Your own beauty or do a marathon live on for years would you be Ok trying some stuff. Ok the mile well. What we go who needs the unseen wrinkle firming radiance Oh. Ok so there's. Not to lift complete beauty with a regenerative plant selects trucks so which one of these do you want you've got the most expensive Well this is a close call because it's no secret that's the only she slow way each which. Can you read this. Target in the developing signs of aging. And it's got all of the. Docs and extracts until it's. Only a small attendant and then this is for you and this is the wrong. So you know you're losing your moisturizing virginity with some quite washed off. And you think least products but you think it's anything to them often I work in my mind of the tells me it does so a guy will and he's been tested someone's. Got a job full time to test these things I must work. Check in with the gods for signs of life transforming piece of vacation in a scientifically valid period of time. Just before I leave them I mean speaking of builders you know your faces get exposure when you're in the caps as well the sunlight comes in but you know traditionally the I guess there's one bit of the Builder which also gets a little exposure drawing on. Lower move already original Well I mean but you know they want to go into Mom goes no room to them Obama is it renders or what do you do so long to guess what I mean. For the owners occasions when you might flush the public a couple of inches of. Styria childer we want to look as smooth and as healthy as possible. And. Down go 3 pairs. Trousers only go miracle firming masks and probiotic moisturizers and outcomes a digital water oil monitor shaped like a perfectly pink dildo. Ok it's come out red I'm afraid to say it's 16.4 percent more than 24.6 percent oil and it's come up as red I'm afraid you have it you have a dry bum. Which you go. Oh. Let's leave that for a bit as luck would have it the bunch but Tyria an advanced amino peptides. The time it takes to see how beauty went from small town quite agree to bring the business the size of a solve central African nation how much dirt. And make out brings tears again killing tribes Tories. And that. Independent testing laboratory the same how it was made radioactive enough to register on a Geiger counter in Cheeni else but perhaps turning your cold cream radioactive to show traces of dirt wasn't the greatest meeting of science and beauty nor the most pivotal that came towards the end of the 19th century people could hardly see themselves before the us like electricity from much of the day people use Kangol slight was not very good mirrors were very very good by the late 1900 century you've had a big change in glass technology so people can see themselves in mirrors you have electricity spreading so people can see themselves at night when they come back from work so whole bunch of things are working together I think to really turn what had been like a handicraft. Into something you would recognize now is like a modern industry Professor Jeff Jones is Isidore Straus professor of business history at the Harvard Business School it didn't take long for the Tory ins looking in the mirror saying oh my god actually looked like it was getting in our brains whispering here's what could happen if you look like this. There was a copy writer for the ad agency j. Walter Thompson called Helen Lansdown resort and she is amazingly influential So actually before will go on she's given a commission to boost the sales of a fake short so called Woodbury which was developed by a dermatologist it's all about planning a successor took such a what dish to 19 let And she launches a famous advertising slogan askin you would love to touch and image is of a man and woman embracing and that was the 1st time in an advert that man and woman had embraced and what she's done is turn us into a promise that you can have a wonderful love life if you use it and that is absolutely transformational Woodbury God lotion thought that the more you that the thought the Get that would bridge folks give you that can we all love to touch only I never get a chance. When we're 3 or 4 year. From me and that are very. Or 2 is extraordinary interesting any kind of a turning point when Britain enters won't want to the government trying to shut down cosmetics production but I wanted to concentrate on who but Smith away through the war the Government gave up bonding beauty production seeing lipsticks and the like as an essential morale boost of. War 2 when access to cosmetic. Becomes a democratic right amidst all the hardships people dying things I think those are recognition that providing a letter to be cheap product to people make them feel much better about themselves by the end of the war the cool immutable ingredients were in place the ethos of your life can be transformed by a product the right to feel better and the faith and pseudo science. And capsulated one Helena Rubenstein with no medical training donned a Whites lab coat I think Helena Rubinstein has a famous quote There are no ugly women only lazy ones. Agent out to add. Yeah Ok so I just. But I hate to show up. Well. Whereas you you know a little younger than me how much younger I think 2 thirds if I can give you a fraction so Ok so you think it's younger than me but I do notice and there's a couple things. One does drinking water really not affect your aging. Sure people are pretty obsessed with water drinking it doesn't do a whole lot of side make you have to pee Ok I mean if you're thirsty drink water but otherwise look out for those good for wrinkles All right. Annoyed seem like a big deal but should we really be rather than faces each night you know it seems like chemical why you want to go online this talk about making skin thinner do we actually have any idea what the long term impacts of using these Russian OJT saw. I mean I'm familiar with I mean that there I think they're a derivative of vitamin a and I heard of that being used. For people who have acne they can be. Topical it seems a lot but it's also one of the news that if you're not. Dealing with acne. Just like why also as an o.b. G.y.n. I should let you know that vitamin a. Problem pregnancy so people who are trying to get. Should be using right now it's Ok because ever goes crazy for these rats and all it's really you know when they don't have acne you know there are tons and tons of products where you know you brought them any Once you get used to the burning sensation if you and your partner. Just does a little fire. I think a good luck Yeah. Breaking news from the building basically it was. The most. Trouble Likewise for Richmond. Wells flow has only seen a modest uptick his is the only way. To not merit a smiley green face is. Not to. Love it. To us of 3 builders say that. Is it that much worse than what's Bundy's around by cosmetic companies we don't think that people should take cleaners that. Are merely just in the u.s. . Just basically. A product. Knows her ingredients blame cozening greedy and sons are products to build a product as a scientist at the a.w.g. The Environmental Working Group a research and advocacy nonprofit based in Washington d.c. When it comes to cosmetics their mission is to tell us what's safe to use the gold less of what companies claim or governments do or don't stipulate because it's one thing if your point is Lee overpriced moisturiser doesn't live up to its claim of diminishing fine wrinkles but quite another if it could actually be bad for your health. Before products hits the shelves does a least have to prove that it's safe no not in the us certain it has nothing the f.d.a. Has burned a boat it doesn't the greedy and personal care products the European Union on the other. More than a. 000 can. But with all this indulgence of superficial beauty puppets to a business that preys off our insecurities let's close with something a little less skin deep. Close your eyes breath from your sacred and melts into the words of James Blunt and the voice of Richmond's the builder. My life is pruned model office pure. I saw an original. Dot I'm sure you're smart move on there some poor she was with another mom. Lose no sleep on dot. Com. Q You are beautiful you are beautiful you are beautiful. This true. If for some reason you want a pill to loss James. He's all over peeps he sounds without rich months. Thanks to. I have a. Mix concretes. Juice listening to. All hell Kyle is made by Tomic productions for the b.b.c. To. Have a peaceful. Really beautiful. Home digital b.b.c. Sounds. B.b.c. Radio 5 Live on the b.b.c. News on 5 live at 1230 a 50 year old British tourists has reportedly died. Tina after being shot in the chair staring and break a hotel in Buenos Aires his son who's $28.00 was injured the families being supported by the Foreign Office 1st Johnson's been to northeast England to ferry voters for their support in the election the Sunnies of the conservative victory was jus in parts of places that have traditionally voted Labor but switched to Tory Meanwhile many within Labor blaming Jeremy Corbyn for the policies poor showing they want him replaced as soon as possible but he says he plans to stay on until early next year and this year's Strictly winner is. If you don't know the former soap star Kelvin Fletcher enjoying the show as a last minute replacement and takes the glitterball trophy with his partner. Was born there and Liverpool have stretched their lead Abba top of the Premier League to 10 points scored twice to unattainable when I know what that Saudi man I also had a goal ruled out by the a off or off side well you can pluck was pleased they avoided a slip up. Have to show resilience to show how much you want to win the. Game against a team. In organizations which call because of the team's problems as well well as the 3rd clean sheet in a row for the leaders but clubs rejected the idea that the Champions League could be expanded Liverpool's current fixture congestion across all competitions means they've already played 27 sixes this season 2nd place Leicester could only manage a one will draw with Norwich a high the last manager Brendan Rodgers acknowledges they may have dropped some crucial points you always want to win your home game so I think the pressure group mentality to keep going and start the game well they start upright and I thought deserve an event and from there to make some changes in the game and I thought and particular 2nd half we were much better West Ham picked up a vital win since me full points clear of the relegation zone they won no winners out say Mary's Manuel Pellegrini says the victory doesn't ease the pressure they were on him to win more games I told you I myself from the. Report 3 points sorry repeat that I came here to try to. Be have it difficult for recent up front me are very clear for me there was a scrap. We did when it was a game the next game to me to win there were also wins for Bournemouth Burnley and Sh