seeds of the metaverse are being sown in contemporary video games. earlier this summer ariana grande became the latest performer to put on a series of virtual concerts inside the popular online multiplayer game fortnite. so epic games getting such high quality acts is such a legitimising thing. it is really saying to the industry and beyond that that fortnite is notjust a game. it is a place for people to come together and the importance of that is, you know, drawing in these acts that are sort of outside the usual gaming industry like ariana grande. grandejoins a long list of artists to play a gig in the game, including the likes of djs diplo and marshmello... ..uk band easy life, and us hiphop artist travis scott. but so far ariana grande is probably the biggest and most mainstream act