but won't they also dent consumer confidence? i don't think so. the main advantage of it is trying to develop the technology. if you're able prototype something running at 300 kilometres an hour, when you are running at urban speed of 30 kilometres an hour, you have a safety margin that allows you to safely adopt these kind of algorithms. finally, after two plus years in the making, it culminates in a few crucial minutes on the track and a winner is declared. so what to do with the prize money? we spend a lot of money to do this, it's very intensive, i had a big research team with phd students, we invest a lot of money, and so it's for research. there's a sense that this is an historic milestone, but also a recognition it's just a waypoint on a far longer journey that lies ahead. eventually we'll get to the point where it's real head—to—head racing with multiple teams. so we're already taking off—the—shelf technology and making it better, and soon those technologies are going to find its way