pockets. my good friend phil said, he quoted me - pockets. my good friend phil said, he quoted me from - pockets. my good friend phil - said, he quoted me from money ball, this movie money ball, where he said if you want to be the first man to work through a wall, you are going to expect a bloody nose. and we feel that way. but we are happy with it because we know that this industry needs some disruption. the financial system of this is broken. it has not kept up with a digital stream at all. so it is an industry that is lagging behind modern world digital world streaming world and new financing welds. and so yeah, the other first. and that's why also we feel the pressure. definitely.— definitely. traditional hollywood _ definitely. traditional hollywood may - definitely. traditional hollywood may not i definitely. traditional i hollywood may not have definitely. traditional _ hollywood may not have embraced the disruptive mentality quite yet but the thing is, if you have suggested ten years ago that martin scorsese would make a 3.5 hour movie costing hundreds of millions of dollars for a streaming service that used to rent out and mail dvds, you have been laughed out of town. it's clear that changes on the horizon. whether nfts are part of that long term, is are part of that long term, is a question that only audiences will be able to answer. hello.