my view on the problem is that you must go to the source. if we feed the music industry with a lot of different platforms and databases with the wrong information, it will still be wrong, so capturing the data here with session solves so many problems downstream. in some ways, it's a simple idea. butjoining the dots between the many parts of the music industry attracted the legendary bjorn ulvaeus of abba to invest in the project, as he believes it could become a lot more important. i think that there's no reason why not every song that is injected into the digital system shouldn't have the relevant codes and the identifiers. when that happens then everyone will get paid — as simple as that. and i realised i understand the plight of the songwriters today, with 50,000 songs coming into spotify every day, and i just want to help.