this is documentary filmmaker gary hustwit. if you didn't catch that, he just said that his new film about brian eno, the one we all just watched, will never be seen again. it's not an error with the file or a mix—up in the screening. this is the intended result. that's because this film is being billed as a generative documentary, a movie that, with the help of generative software, can rewrite itself before every screening. like, we're so locked into this concept of, film and television always has to be the same. it's linear, it's static, it never changes. that's a technical constraint that's from 130 years ago. we don't have those constraints with digital technology any more, so why are we still sticking with them? when you create something, you're doing this thing that humans are very good at, which is imagining. for the uninitiated, brian eno is a bit of a legend, notjust for the music he's created — he's produced acts like u2 and david bowie —
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