maintain that pixel density of the person. the system isn't live. videos need to be filmed, then processed first, so it's ready for 3d garments a few hours later, but the workflow is getting faster. there's a huge amount of money being generated now through virtual garments that don't exist in the real world. but what's the reaction been to that from some of the old school fashion brands that would probably prefer everyone just wearing real clothes and they go and look at them on a real catwalk? i think that fashion brands are starting to understand that they are dressing a consumer who doesn't only exist in the physical realm. and by using these kinds of technologies, like motion capture, marker lists, we can kind of curate immaterial layers that we can use in the digital realm. the avatars look amazing. costas thinks that the tech being developed now will be important for the future. there will come a point where we're going to be able to consume digitalfashion more realistically and in everyday life, and i think that these kinds of technologies allow us to kind of get there quicker. kate moss, eat your heart out.