although they may bump into each other a bit. but it can be scaled to whatever size you want and you can choose the resolution. so, for example, if you were to use a football pitch, it could track about 22 people. the reason we can scale that up to a full football—sized pitch, for instance, is we up the resolution of the camera to say, like, 12k, and that can be much further away and much higher up, but still maintain that pixel density of the person. the system isn't live. videos need to be filmed, then processed first, so it's ready for 3d garments a few hours later, but the workflow is getting faster. there's a huge amount of money being generated now through virtual garments that don't exist in the real world. but what's the reaction been to that from some of the old—school fashion brands that would probably prefer everyone just wearing real clothes and they go and look at them on a real catwalk? i think that fashion brands are starting to understand that they are dressing a consumer who doesn't only exist in the physical realm. and by using these kinds of technologies,