it's an attempt to label your enemy as something unacceptable. this is the man facing down putin — ukraine's president volodymir zelensky. a former comic actor, he'd only been in politics ukrainians have answered their president's call to resist. should be fine now. oh, well done, sviatoslav, it's jane here in london. 26—year—old mp sviatoslav yurash is organising volunteers. i'm, at the moment, trying to get more weapons for various people who are appealing to me, er, to try and join the fight. and the point here is that we are giving everybody who wants to defend ukraine the chance to do it. this is the battle for our survival, our resistance.