you have to convert this into a business otherwise you can't run on one cylinder and expect the engine to keep functioning well and it's a two month project which is ipl. i think following �*83, following the success of the �*83, with the, it's been a huge success i think for film, so bollywood are more and more inclined, there is no other popular, no gain more popular than cricket in india. or to indians around the world. and anything related to cricket or anything connected with cricket will sell. n is — the glitz and glamour of bollywood combined within the ipl and indian cricket is certainly another reason why they go to another level, and why it is so hard for anything — in cricket and around the world — to compete with that. people used to ask me, "don't you want to get "so—and—so player, won't they be a big brand for you," etc. i said, "i have the biggest brand behind me, you know?" a gentleman called and asked me about injuries, and i said, "why do we need players who..."