long-term effect in how business is being done in the future, especially from the corporate world. >> and the sanctions normally, these ones anyway, have been the financial equivalent of shock and awe, and normally those sanctions play out over the long term. has there ever been a similar situation when economic sanctions have taken hold this quickly and this painfully? >> truthfully, i can't think of one in this kind of synchronous that happened so quickly. i think part of the reason too, john, is many of these corporations have learned from their mistakes, and not to pick on b.p., but they've made mistakes in the past. i think the other aspect to this too is it is the citizens. it's all the employees. we've seen a lot of the social injustice over the last couple years. i think many of these leadership is finally making decisions, but they're not going to wait for governments for decisions and they're going to make decisions on how they do business moving forward. also finally, i think many countries and businesses have realized there has to be more