that was really important, and we all knew about the restaurants, whether you were in the restaurant business or not. - right. - and that wasn't pittsburgh. when i opened dinette in 2008, you know, i'm expecting people like me to be coming in. i'm 29. that's who i'm building this restaurant for, and everyone was-- - 56. - yeah, my parents' age or older. - you know, i thought to myself, i'm going to this neighborhood that's basically desolate. i'm gonna take this building that's been-- it's a restaurant that's been closed for seven years, and, you know, i'm gonna do something nice here. you know, i didn't expect the reaction i got from the actual people that lived around me. - right. - you know, which was not positive. they liked it the way it was, you know? that was their life, and then, you know, i move in and all of a sudden, i open this restaurant and people with nice, fancy cars are taking their parking spaces,