research before you leave your house. there's nothing worse than rushing out and getting a item, only to find the item becomes even more deeply discounted the closer you get to christmas. i've also been asking people is it really better to come to the store and engage in the rush and mayhem on black friday or better to stay at home and shop online. people say to me, listen, you can't try on the item obviously if you shop online which i agree with, of course, but they're also saying there is so much hype surrounding black friday, they just want to be part of it. hala and mikele? >> zain asher is at a macy's in new york, kyung lah in los angeles. thanks to both of you. zain was talking about this deeply discounted sweater. we've read reports how retailers from the very beginning never intended to sell the item at the full retail price and the discount was built into the say price they anticipate. >> we're going to talk about that later. christine romans has been talking about that showing how it's a little artificial.