could north korea even carry out such a sophisticated attack? >> they can buy hackers on demand. so can you go out to the free market and you can say, this is what i want to have happen. here's a certain amount of money, just make it happen. >> reporter: experts say kim jong-un like his father is a voracious consumer of western movies but that doesn't mean they can take a joke. >> when they see themselves being ridiculed in these media forms that they love, it must really hurt them more than a sanction by the united states or by the u.n. security council. >> reporter: contacted by cnn sony would only say it's a criminal matter and working with law enforcement to address it. the fbi confirms it is investigating the sony hack. meanwhile, experts say sony will likely lose millions of dollars this holiday season from people viewing illegal downloads of those movies online rather than going to theaters. brian todd, cnn, washington. >> yeah, and as we heard sony pictures suspects north korea could be behind a hacking attack.