that's how the technology works. >> why don't you do it differently? look what apple does. they put out a new product, new adapters for it. why don't you do that? you are well aware of the risk. you are articulating it with great eloquence right now? >> how about the fda require that rather than ban the products. we can talk about marketing restrictions, flavor and name restrictions, even where the products can be sold. >> they already came after you for the marketing because that's the way companies work. you do what's good for bottom line. you don't do what's good for the health of people. you know you are not selling a health product, right? >> i come at this as someone who quit smoking with the products and i am enjoying a healthier life because of it 2.5 mills are just like me. they went want to end up in a situation where we are forced to go to black market products to no safety standards. >> you don't know if it's safe