we've made enormous strides in this year. let's not forget that in january and in february, cases, hospitalizations and deaths were spiking. and the rollout of vaccines, the amount of americans that got one dose is extraordinary. the boosters are now available. they're plentiful. they're ready. the problem is we still have some folks that are holding out. increasingly we see the partisan divides around vaccine news, which is real bad news for folks who haven't gotten vaccinated. the operationalization of vaccines is extraordinary establishment. perfect is not on the menu here, people. we're dealing with a global pandemic but there are real gains to be made and one thing the biden administration needs to get better at is telling their story. because what they are confronting is a nonstop disinformation industrial complex that pushes one narrative all the time. and it sticks in the minds of their supporters. and so you've got to be able to come out with a consistent story. >> you mean you're talking about with a vaccine mandate or that thing?