we got just all his proteges in the place. this is what hip hop and nfl is supposed to be about. >> does this open up opportunities -- is it a ban aid? is it both? >> it's too early to say. the wider question i'm sitting with is who's the halftime show for now days? the thing about the halftime show, much like the grammys and establishment cultural events. there's a entire generation of even hip hop stars that are opting out of these platforms and stages. they don't hold the same type of relevancy for aspects of the culture. than earlier eras. will it open up the door more? sure. i don't know how many people -- a certain type of artist who is looking for a certain type of mainstream appeal and branding. might jump onto this.