>> it's millions. >> reporter: tens of millions? >> i would say tens of millions. >> reporter: the new boardwalk alone cost nearly $8 million. >> we did what we had to do to get the doors open, to let people know that seaside heights is open. but there's so many more things we got to do. >> reporter: like more benches and lights. but mayor bill acres is satisfied. >> you can walk the boardwalk north to north, and it seems like we got a few people up here today. enjoying it. >> reporter: a few people less than a typical memorial day weekend. >> i would say we're doing about half what we did last year. >> reporter: but that hasn't dampened spirits. >> i mean look around. you couldn't ask for better weather. couldn't ask for more people. this is great. >> this is the golden goose, lucky lee yo's. we knew it was going to be slow. but, just the idea that we're here, and that truly is the remarkable thing. >> reporter: what a way to ring in 100 years. >> well, i guess we're doing the same thing that they did back 100 years ago. they needed to build a boardwalk. we're building it.