unfortunately, they've not had the staying power. >> thank you all. >> depending on the flavor of the day, the mood of the month, you know, whatever we're into, we wear it. we're proud to wear it. but we put it in a different class of distinction than other designs. and i think that has a lot to do with a lot of deeper discussions about self-esteem, distinctions in class, in race. brands are identifiers as to who we are from head to toe. and it's always like the grass is greener on the other side. >> what do you know about this coat? >> people get robbed for that coat. everybody wants that coat.