obvious things that rus could have tried. >> things that would have been nice if it had come out earlier. >> what if they did, i don't know, just pop culture trivia. >> new gameplay elements. >> geography. >> points that roll over, that accumulate on a leaderboard or a profile. >> make it so you could still answer questions after you got out of the game. >> there's no shortage of ideas. >> there were brilliant people working at hq, but they couldn't get their work done. they could not execute because rus was not allowing them to. every time someone had an idea or a thing, let's try this. no. >> rus was afraid of tampering with the formula. >> you all know, of course, the dab. the dance move featuring a raised arm. rappers, football players, even hillary clinton dab. >> now we're talking. >> things were really breaking down behind the scenes and a lot of it stemmed from this divide between rus and colin in terms of what kind of company this was. >> rus and colin did have