>> it was frustrating and also like just basically like trying to figure out what -- where is it going wrong? >> this is really not what i was expecting. >> yeah, i mean, so i think the obvious thing that rus could have tried. >> things that would have been nice to come out earlier. >> what if they did pop culture. >> geography. >> points that roll over that accumulate on a leader board or a profile. >> make it so you can still answer questions after you got out of the game. >> there is no shortage of ideas. there was brilliant people working at hq but they couldn't get their work done. they could not execute because rus was not allowing them to. every time someone had an idea, let's try this, no. >> rus was afraid of tampering with the formula. ♪ ♪ >> you-all know the dab, the dance move featuring a raised