you and goes, i hate this, and they go, wait, you're dead. >> my mother caught me. >> caught you? doing what? >> you know. >> the episode that is super important in the trajectory of "seinfeld" is "the contest." >> i am never doing that again. >> it was predicated on a real contest that larry david had been part of. >> seeing who could go the longest without masturbating. >> but are you still master of your domain? >> i am king of the county. >> but what also should be noted, elaine is in the contest. >> john f. kennedy jr. >> and that i think was a bold statement at that time. >> hang on. hang on. >> jerry was dating marla, the virgin. >> let's go in the bedroom. >> really? >> that was an episode that doubled its audience while it was airing because people were clearly getting on the phone and going, turn it over to channel 4, you've got to see what they're doing! and that's where i think the ultimate success of the show was born.