>> i have no idea what fabio does or is. what is fabio? sites have noticed these photos of mr. fabio cradling dudes in whole foods supermarkets like he's on cover of a romance novel. he's picking up dudes at whole foods. he'll also thumb wrestle with you, by the way. we have some pictures of thumb wrestling with guys at whole foods. he's a full service operation, apparently. >> what is going on? >> that is a fantastic question. mr. fabio is selling a line of protein powders called healthy planet nutrition and he's on tour going to whole foods and he'll thumb wrestle you. he'll do anything to sell, which i frankly am impressed by. there's no question there's selling power in this guy. remember this? >> how could you forget? seems ageless and timeless. >> i forget what he's selling here. >> but i want to buy. >> not butter, is it? >> of course, he did also sell