that business. >> this guy says that's not the case. this carpet cleaning business that he says people were posting, he suspects that they were fake, made up, maybe even his competitors. >> exactly. >> kind of undermine his business. >> that's a problem. look, delve deeper. we're talking about 102 million people per month that use this site. you can imagine the detrimental impact it could have upon a business if the information there is untrue. so this business owner said you know what i cross referenced these negative reviews against my own computer database. i could fine nothing remotely related to this. it's false pinpoint the information. so what does that do? it implicates first amendment rights because you have a first amendment right to be anonymous from text your privacy to say i want to post and i don't want anybody to know my name. the court had to balance that against this individual business's right not to be defamed and to have false information out there that holds it in a negative light and is