>> great song. welcome back to "new day," everyone. get ready for the latest internet craze. you take all those selfies, add in a pup that needs a good home and you have mutt bombing. >> reporter: introducing ethan the poster boy for mutt bombing. >> it's been great. >> reporter: it's a new way to get people to adopt pets. marketing agency working with the none profit dallas pets alive is selecting fun selfies from instagram and photo shopping in dogs that need homes. they really started getting attention when they mutt bombed celebrities ranging from kim kardashian to miley cyrus to morning talk show co-host kathy lee and hoda. but so far ethan is the star. >> he mutt bombed jimmy fallon.