it's very well tied in. you can watch movies on it. >> it's not a phone. >> it's a data device you can watch movies and read on. it's not something this big you'll carry around in your pocket. >> this is an and and not a or, swapping out what you already have which is a tough choice for consumer. >> since most cell phone providers lock you in for two years and most people are under a contract right now. >> and what do you want on there, apps? everybody complains about the apps available. >> i want battery life. >> battery life, and not a glass screen so it doesn't break. this is where microsoft is suffering with the windows phone is their app store isn't robust enough. >> why do you think they are doing it? jeff baizeos, he's a smart guy. >> yeah. >> and he's been very successful