adweek. >> so, how do you make the world believe your poop doesn't sting or the fact your poop doesn't smell at all? poo-pourri. >> wow! i have never seen this one. >> i haven't either. i heard it. >> poo-pourri. more than 20 million views. here to talk with us more is mike shields. digital editor for "adweek." let's check out number four before we get to you. >> oh! >> oh, the jeff gordon pepsi ad. more than 39 million views. mike, when you look at that, what is it that draws people into these? that one in particular. >> if you look at that one, that's really -- for a long