this is the only way in and the only way out. creating a sense of normalcy is the number one goal here at holgavic. oftentimes, that means creating a routine and sticking to it. but if you walk in here, this will look like just about any other grocery store to you, but i want to point out a few things that are different. you do see the same products, juices. you can buy just about anything you want, cleaning products. but you'll notice pretty quickly, there's no prices on anything. and as you're about to see, there's no money that has exchanged hands, either. the customers, as you might guess, a very different type of clientele here. they are residents of this village. they all have severe dementia. oftentimes, they come here with their caregivers. ultimately when they come up to the front desk for buying all their products, they don't exchange any money. and trudy, who is a staff member, is trained specifically to handle people with dementia.