nra must and will be 10 million strong. 10 million. >> reporter: so there you heard from lapierre. the goal for the nra membership. he also said the members should be ready to get to work. you know that the nra is a big political force. what is he talking about? he's talking about making sure pro gun rights representatives are elected to congress in 2014. don? >> so the newtown school shootings launched the latest push for gun control. did lapierre mention newtown in his remarks? >> reporter: he did. that's an interesting theme we have seen over the last couple of days mentioned by wayne lapierre and folks like sarah palin and chris cox, part of the legislative arm of the nra. they have said people like president obama, people like new york mayor michael bloomberg and the people who want to see gun control measures go through congress are using events like the shooting in newtown, like aurora and various gun tragedies to play on the emotions of people and manipulate them