cd. they only got them on cd in 1987, five years after everybody else. and itune, they were only on that in 2010. and streaming, they were late to the party again, but what a party it is now that the beatles are here. >> but at the same time, slow to the party, but it's still in keeping with their philosophy as a band. they embraced new technology. >> they did. when they were recording all those classics, abbey road, they were always looking for the very latest studio effects. and so new technology was something they built their career on. and now it's funny, technology has disrupted every industry, music more than any other. and now the beatles are here. now we see that cd sales, of course, have gone off the cliff. down loads are down, but streaming is where it is. 11.5 billion streams in the first six months of 2015. and so yeah, the beatles are in the right place. >> does this confer a type of legitimacy to stream, having the beatles there?