few weeks how your job has changed overnight from having a series of cafes, restaurants, opening a brewery, to suddenly being someone who helps frontline troops. >> yeah, i have decision in one day to make. all my connection, all my social network to help people, to help army. we got big, big network of people who can -- who could help. >> yeah. >> announce new business before the war and it was for us like something new, something bigger. one night, they took all from us. so, i decided to use all my power social media, all my knowledge to help people army and police. >> and you are -- have been gathering not just -- i mean, because you are a restauranteur, so you are giving people advice on how to keep food and things like that. but you are gathering and distributing -- uh -- body armor, medical kits to the front lines? >> yeah. >> how are you managing this? >> it's all my social media,