what they feel is a white lie, look for all we know, this family feels, you know, it's a big company and we have this tragic situation. people make up -- what i'm saying is people make up all kinds of defense mechanisms in their mind and reasons to justify lying in the name of doing something, quote, good, but what suffers is our general integrity. we as a nation i think are having an increasingly difficult time honoring that truth is important and at the same time it causes a growing mistrust so that every time you hear a story, you go, oh, come on, is this real or not real and that i think is creating many problems for many people. >> oh, absolutely. because mel, how often have you heard of stories about people pretending to have cancer and then people donating to their care and it turns out they don't have cancer after all? >> you are absolutely right. unfortunately we're hearing more and more of those, but let's also keep in mind that they are