acppeal of the target to potential adversaries and national significance of the event. that's why federal, state and local officials have been working closely with the nfl for the past year to with the if you see something say something within working with homeland security. you were part of that team had a helped come up with that phrase and campaign. law enforcement is using that slogan for today's game as well. congrats to that because it stuck, right? >> thank you. it did. >> tell us why this is such an effective strategy of engaging participants to be part of the process of, you know, paying attention to things. >> yeah, we unveiled see something, say something when the super bowl was held at dallas cowboys stadium several years ago, and really what it does is it invites the public to be part of the solution, right? we're not asking them to become tattle tails, but what we're