is one of the most popping countries now when 20 years ago no one even knew where it was. >> no, i agree. before moon started to develop his company to important very high-quality soju in the u.s. i didn't know there was high-quality soju at all. >> neither did. i with the two hands. >> i'm learning about the social cues. >> the korean drinking culture is crazy. everything is open 24 hours so basically you can drink at all hours of the day. >> you can drink outside. >> no brown bag necessary? >> not at all. >> it is a luxury. >> it is a luxury and a curse at the same time. cheers. >> i'm going to follow his lead. >> we turn the back a little bit. >> how old are you? >> when you drink you turn the back. you don't want to face -- sort of -- >> it is like a sign of respect. >> this is very complicated social cues. but this is so much better than all of the stuff you were feeding me yesterday but it is